this is not
a highlight reel.
most coaching bios tell you where someone studied. this one tells you where we actually learned.
we didn't read about
losing everything.
we lived it. the corporate career that looked perfect from the outside and was hollowing us out from the inside. the drink. the dysfunction. the blended family that nobody hands you a manual for. the moment where the only choice left is to rebuild.
that's not a metaphor. that's a wednesday morning.
widowed by suicide.
debbie's first husband died by suicide. the reality of real life stories, lived loss, grief in all its forms changes how you listen. how you ask questions. how seriously you take it when someone says "i'm fine" and their eyes say something else.
it is why and. doesn't do surface-level. you can't afford to, once you know what's underneath.
single mum. estranged. starting again.
estranged from family. abusive relationships survived. raised children alone. built something from nothing more than the decision to keep going.
not resilience as a buzzword. resilience as the only option available. that's a different kind of understanding when a client says they have no idea how they're still standing.
a son. addiction. prison.
debbie has walked the road that parents don't talk about. a child who went into addiction. a child who went into the system. the helplessness of loving someone you cannot fix. the hard discipline of knowing the difference between supporting someone and enabling them.
that distinction shows up in coaching more than you'd think. and in business, a lot.
100 lbs lost. a different body. a different life.
not a transformation story for the gram. the kind of change that starts when you stop using something to manage what you haven't dealt with. what comes after the weight is the harder work.
debbie did it. and coaches from the other side of it.
corporate. small business. both. simultaneously.
debbie stayed in both worlds deliberately. corporate shows you scale, structure, and what happens when politics becomes the product. small business shows you what it costs to be the founder, the finance department, and the problem-solver all at once.
we coach across both. not because it's a selling point. because you need someone who actually knows the difference between the two.
a field in rural scotland. a global business.
not an office in london. not a coworking space. a literal field. and a coaching practice working with founders globally, using technology and traversing the globe for the power of face to face.
where you are has nothing to do with what you can build. that's not a motivational quote. that's the actual evidence.
real experience makes
better coaching.
we don't flinch. we've had harder ones. you can say the real thing.
we use them because they work, not because they're on the syllabus. programmes, workbooks, sessions. whatever fits.
we've seen enough to know which problems are unique to you and which ones every founder hits. that distinction matters.
we're not for everyone. we're for founders who want honest, not comfortable. if that's you, it'll be obvious quickly.
and then there's dave.
dave evans. co-founder, husband, the other half of what makes and. work. his story is different from debbie's. in some ways harder. in all ways honest. two people who've lived differently, built differently, and learned from each other long enough to know where the other one's blindspot is.
working with both of us is an option. it's not the only option. but if you're interested, it's worth asking.
