and.
Your Success Framework
Cohort 1- Founding members
Lead the salon
Don’t let it lead you
your plan is meant to live.
10 sessions. every 3 weeks. 30 weeks. built for owner-leaders who've done the offsite, signed off the deck, and watched the plan die by week three. we won't do the thinking for you. we'll make sure you keep doing it.
built on the and. method · 20 years with owner-led businesses · leaders in 14 countries
get in early.
before the price
goes up.
the first cohort of the and. success framework. 10 sessions. every 3 weeks. 30 weeks. one plan. a group of owner-leaders doing the same work at the same time. this price will not come back.
maximum 12 spaces. offer ends 1 september 2026. after that, standard pricing applies.
one salon.
up to two owners included.
- 10 live sessions over 30 weeks
- every 3 weeks. fits around your business
- up to two salon owners included per place
- starts 26 october 2026
- cohort one founding member status
need an additional team member? if you have a third person who needs to be part of the work, this can be added at $444. not included in the standard place. contact us for further details. ask a question first
cohort one · 12 spaces · $1,200 per salon · offer ends 1 september 2026 · starts 26 october 2026 · 10 sessions · every 3 weeks · 30 weeks
most plans die
in week three.
you go away for two days. you come back inspired. the plan looks beautiful on the wall. by month three it's decoration. by month six it's a relic. it's not a planning problem. it's a staying-with-it problem. that's the gap and. has been closing for two decades.
a practice.
not a planning tool.
we don't add complexity. we cut through it. the framework you'll build is the same one dave and the and. team have run with owner-led businesses for two decades. the difference is the cohort. ten sessions with other owner-leaders doing the same work at the same time.
the thinking you do between sessions is where the real leadershift happens. less doing for you. more thinking by you.
thinking about
what comes
next?
whether you're scaling, stepping back, or planning a sale. the and. success framework meets you where you are. built on hundreds of real business examples, it works commercially, not just conceptually.
your exit is a strategy, not an event.
the work you do now determines the value you walk away with. the framework builds the kind of business that has a price. because it has a plan, a culture, and a team that doesn't depend entirely on you.
succession planning that actually holds.
who leads when you step back? the framework forces that question early. it builds the structure that makes the answer possible. your succession plan isn't a document. it's a business that runs without you in every chair.
the P&L is part of the plan.
if you're working with salon doc, your commercial planning and P&L sit alongside the framework. together, they give you a master plan. strategy above the line, numbers below it, everything connected. the kind of picture a buyer, an investor, or a bank actually wants to see.
growth that doesn't hollow the business out.
growth for the sake of it is leadershit. the framework asks what growth is actually for. it builds the cornerstones, the culture, and the team that can carry it. real business examples. real decisions. no templates that don't survive their first hard meeting.
not where you think you should be.
10 sessions.
every 3 weeks.
30 weeks.
five modules build your framework. then cohort one runs live. starting 26 october 2026. maximum 12 owner-leaders.
the five modules
who this
is for.
- you lead a 5–50 person business and you're past the survival phase
- you've run strategy weekends and watched the plan die before christmas
- you want corporate-grade thinking without corporate-grade overhead
- you believe culture and values aren't the soft bit. they're the bit that decides whether anyone follows the plan
- your team talks to you directly. you want it to stay that way.
- you're thinking about scale, succession, or sale. and you want a plan that survives all three
- you're a corporate with an enterprise OKR stack already in place
- you're pre-revenue without an offer. build the offer first
- you want AI to write your plan in 30 seconds
- you're allergic to honest feedback. we're going to ask you the hard questions. that's the work.
if that last one made you smile, you're probably in the right place.
for the first time in five years, the plan made it past Q2. our monday meeting opens with the page. the page opens the conversation. it changed the rhythm of the business.
Sarah · salon owner
i'd done strategy weekends with two of the big firms. pretty deck, dead by november. with and. it stayed alive, because the framework asked us to keep showing up.
James · hospitality
the values were the bit i'd always skipped. dave made us write what they aren't. that's where the team finally stopped agreeing in private and disagreeing in public.
Rachel · professional services
it's the only thing i open every monday. the week is harder when i don't.
Tom · retail
real quotes to replace when ready.
boost your
framework.
two add-ons available to cohort one members at sign-up only. both at founding-member rates that won't come back.
the and. success
framework app.
the plan lives in here. your daily diary. your cornerstones. your team's voice. your monday. 24 months of the app alongside the cohort sessions.
- full 24-month app access from sign-up
- daily diary with dot, your success framework advisor
- single-page plan, auto-generated and meeting-ready
- less than $1 a day. less than a coffee. more than a strategy consultant.
the brand book
extension.
once the plan is built, turn it into a brand book worth sharing. the kind your clients, your team, and your partners actually want to read.
- modelled on the and. who we are playbook
- built from your plan, your purpose, your values
- shareable with clients, hires, and partners
- cohort one members only at this rate
dot lives in the app.
not in the sessions.
dot is the full stop in and., made human. when you add the app, dot is in there every day. built on dave's two decades of asking the awkward question without making it personal. dot doesn't do the work for you. dot makes sure you do.
"you've mentioned cornerstone 3 in four entries this month. honest question. is it the right cornerstone, or is it where the work hides?"
says dot. your diary. tuesday morning.
honest answers.
is this just another planning template?
no. templates are static and they die. this is 10 live cohort sessions. working sessions with other owner-leaders. built on a framework used with businesses across 14 countries for two decades. each session moves your plan. the thinking you do between sessions is where the real leadershift happens.
how is this different from notion or an OKR tool?
notion is a beautiful blank canvas. and that's the problem. OKR tools track outputs. neither asks you the awkward question, neither makes culture a first-class part of the plan. the and. framework starts with purpose and culture, not goals.
will AI write my plan for me?
no. we refuse to. AI-generated plans don't survive their first hard meeting because no one in the team has skin in them. the framework will ask you sharper questions when you're stuck. it will not write your purpose, your cornerstones, or your values. that's your work, and it has to be.
can I bring a team member?
each salon place includes up to two owners. if you need a third person. a key team member who's part of the leadership. it can be added at $444. it's not included in the standard place. ask a question first
what do I leave with after 10 sessions?
a plan tested by other business owners, not just you. thinking that's been challenged, not just agreed with. a framework that belongs to you, not us. and if you added the brand book, a story you can hand to clients, hires, and partners.
who's behind this?
and. founded by Debbie Halls-Evans and Dave Evans. two decades of work with owner-led businesses across 14 countries. the methodology lives in workshops, in 1:1 coaching, and now in this framework.
start
now.
cohort one. 10 sessions. every 3 weeks. 30 weeks. starting 26 october 2026. maximum 12 people. this price does not come back.
12 spaces. $1,200 per salon (up to 2 owners). expires 1 sept 2026. additional team member $444 on request. app add-on $400. brand book $350.