Lead
yourself first.
Quiet, deliberate, no-fluff coaching for online business owners who are tired of being the bottleneck — and ready to stop pretending the next funnel will fix it.
You built something most people only talk about. And you can feel it slipping.
You hit six figures. You have a list. A name. People who recognise you.
You're still the one writing the emails, fixing the funnel, taking the calls.
You've read the books. You know what you should be doing.
You're not doing it.
Something has to change. You're not sure what. You're sure who: you.
Tell me what's stuck. I'll tell you what I see.
No form. No funnel. No PDF. Press record. Take 60 seconds. Tell me — voice or face — what you've been pretending not to know about your business right now. I'll watch it. I'll record you back. You'll have it within two working days.
Open the conversationIf you're not ready to be on camera, that's information too. Take the Leadership DNA test instead — same answer, slower route.
Find your Leadership DNA.
DNA is and. backwards. Yes — on purpose. The way you actually lead under pressure isn't the way you think you do. This finds the gap in four minutes.
For when you'd rather click than be on camera. We'll send your result and a written diagnosis straight away.
Stuck. Solve. Simplify. Thrive.
Built from grit, not gloss. The same four-stage framework Debbie has used for 20+ years with leaders, founders and the people they're scared to disappoint.
Name the actual thing.
Not the symptom. Not what's polite. The real bottleneck — usually somewhere you've stopped looking.
Decide, don't deliberate.
One move you'll commit to between this Tuesday and next. Big enough to matter, small enough to actually do.
Remove before you add.
The reason you're tired isn't that you're missing a tactic. It's that you've stacked nine of them. Cut.
Lead like you mean it.
Self first, then team, then business. In that order. Without that order, scaling breaks people.
If you came here for templates, you're in the wrong room.
This is for you if…
- You're running an online business doing six to seven figures and feel stuck on a plateau.
- You're the bottleneck and you know it.
- You've worked with coaches before and want a method, not weekly venting.
- You'd rather be called out kindly than coddled politely.
- You're ready to lead — yourself, first.
This isn't for you if…
- You want a course, a swipe file, or a six-week sprint.
- You're looking for marketing tactics dressed up as coaching.
- You want someone to tell you you're doing brilliantly.
- You're not ready to change anything yet.
Debbie doesn't do small talk.
Twenty-plus years coaching leaders, founders and the people quietly running things. Co-founder of and. with Dave. Direct, structured, emotionally intelligent — and very good at asking the question you've been avoiding.
Sessions are weekly, 46 minutes, in 3, 6, 9 or 12-month blocks. Limited 1:1 spots each year. By design.
Quiet results from people who don't usually say things out loud.
"I came in expecting another coach. I left every session having done the thing I'd been avoiding for months."
Founder · 7-figure online membership
"Debbie is the first coach who didn't try to sell me a system. She handed me back my own."
Course creator · UK
"I'd been stuck at the same revenue for three years. We didn't change my marketing. We changed me."
Consultant · scaling to seven figures
The questions people actually ask.
What is and.?
and. is a leadership coaching practice run by Debbie and Dave Halls-Evans. We coach online business owners and leaders 1:1 — weekly, 46 minutes, in 3, 6, 9 or 12 month blocks. No fluff. No templates.
Who is this page for?
Online business owners running six to seven figure courses, memberships, coaching practices and consultancies who are stuck on a plateau, doing too much themselves, and ready to lead differently. If that's not you yet, the DNA test will still tell you something useful.
What's the "look me in the eye" thing?
It's exactly what it says. You press record, take 60 seconds, and tell Debbie — voice or face — what you've been pretending not to know about your business. She watches it and records a personal video back within two working days. No form. No funnel. No PDF. No call (yet). It's free, slots are limited because she's the one watching them, and the next step is whatever she thinks is honest — sometimes that's working with us, sometimes it isn't.
And the Leadership DNA test?
DNA is and. backwards. Yes, on purpose. The test is a four-minute diagnostic for people who'd rather click than be on camera. You get a personalised result and a written diagnosis straight away. It's the side door — same building.
How is and. different from other coaching?
Method, not vibes. Our framework is Stuck → Solve → Simplify → Thrive. Sessions are short on purpose (46 minutes), structured, and direct. We call you out — in a good way — and we'd rather lose you to honesty than keep you with comfort.
How much does coaching cost?
1:1 blocks start at three months. Pricing sits in line with senior UK leadership coaching and is shared on the call once we've spoken. We're not a tripwire business — there's nothing to upsell you to.
I'm not at six figures yet. Is this still for me?
Yes. The DNA test works whether you're £40k or £400k, and the diagnosis is honest about where you are. The video conversation works at any stage too — though if you're earlier in your journey, the right next step from us is often a free piece of writing, not a paid programme. Either way, you'll get an honest call.
When you're done
with the noise.
Press record. Tell me what's stuck. I'll send a video back. That's the whole offer.
Look me in the eye