The Power of a Chicken Call

Lessons from Sir Clive Woodward

I smiled and shared something I've come to live by—what I call the chicken call principle.

The concept is straightforward: just pick up the phone, take action, and make the call, even if it scares you. After all, what's the worst that could happen? They say no? The world keeps turning, but you've made progress because you did something.

The Chicken Call

I decided to implement this principle in the most daring way possible.

I picked up the phone and called Sir Clive Woodward, who led England to victory in the 2003 Rugby World Cup. Yes, I called him out of the blue. Why?