Programmes
Coaching is coaching. Life, leadership, business, it’s all interconnected. At and., we coach the whole person, not just the role they play. Whether you're looking to get unstuck, lead better, or bring clarity to your business, our programmes meet you where you are and move you forward.
Each programme is designed for real-world application, blending in this first time we’ve sold our content in practical workbooks
Life Coaching
We’re not here to give you ‘motivation’ or quick fixes. Life coaching is about the way you think, move, and show up every day. It’s about making sure your life is working for you, not the other way around.
We focus on what’s happening in your head, helping you break patterns, get unstuck, and create momentum in a way that actually lasts. Life coaching is practical, human, and focused on real change, not just talking about it.
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Because life throws challenges, and people need a way to keep going and come out stronger.
You’re stuck, overwhelmed, or struggling to keep up with life’s demands.
A self-paced digital guide with practical exercises and real-life tools.
You build resilience, regain control, and feel equipped to handle anything.
Read, reflect, and implement the strategies at your own pace. If you use it, you move forward. If you don’t, you stay stuck.
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Primary Aim is available now as a downloadable self paced program.
You Say You Want Change. So Why Are You Still Stuck?
You’re doing the work. You’re setting goals. You’re pushing forward. But if you don’t know what you actually want. if you’re just reacting instead of leading then you’re not building anything. You’re just surviving.
The Primary Aim Program changes that. It cuts through the noise, helps you define what truly matters, and gives you the clarity to move forward with purpose.
🚨 No more drifting. No more "someday." No more wasted energy on things that don’t align with your actual goals.
✅ Understand what truly drives you beyond surface-level goals
✅ Get brutally honest about what’s holding you back
✅ Take intentional action that actually moves the needle
✅ Learn how to coach others through this processThis isn’t a journal. It’s not a set of motivational quotes.
It’s a guided, structured self-coaching process that forces clarity, action, and results -
16 | 5 is a one of our core programs we use to help you become unstuck when you aren’t able to work it out
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Not Just Success. Clarity. Action. Ownership.
Most people don’t stop long enough to figure out what’s working, what’s not, and what’s next.
That’s where 16|5 comes in.
16 professional moments. 5 personal reflections.
A process that forces you to see what you’ve done, break patterns, and move forward with purpose.This isn’t about chasing success.
It’s about owning your choices, tracking your impact, and making the next move intentional.WHY 16|5?
🔹 21 actions to shift your thinking and take control of what happens next.
🔹 A structured process to see the patterns in your work, leadership, and decisions.
🔹 A tool that forces reflection, clarity, and the next logical step.
🔹 A reality check—where you are, what’s missing, and what to do about it.No fluff. No endless goal-setting. Just a framework that makes you stop, see, and act.
Leadership isn’t about titles, power, it’s the total sum of a process built around helping people, removing obstacles, and supporting them to succeed. The power, titles, and ego aren't needed.
If leadership feels overwhelming, exhausting, or just off, it’s because somewhere along the way, it stopped being about humans.
Leadership Coaching
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The principles help you coach as a leaders, not a boss.
Available as a coaching program and One to One coaching - click here to find out more
We help you strip back the noise, challenge the ‘leadershit’ you’ve picked up along the way, and build a leadership style that’s simple, impactful, and actually works, for you and your people.
Read more here
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Coming soon
Start with the Leadership Audit Quiz click here
Our digital course , self paced and guided. This course will help you really look at and understand your leadership and also reduce the leadershit moments we all encounter.
Start with the Leadership Audit Quiz here
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Our presenting program and so much more.
This is a workshop and one to one program currently
and.story build up your skill to not only have your communication skills boosted, be able to deal with any presenting challenge, it coaches you why your story matters, what that story is and how to present it for any audience.
Testimonials
“There are moments in live that arrives unexpectedly, yesterday one arrived. Dave Evans delivered a day I don't think I'll ever forget.”
and.story 2 day workshop
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“Dave's communication skills provided... tools and techniques. ...the delegates deliver, entwining these tools, having people on the edge of their seats listening, was like watching a thriller, and then the unexpected came...Presentation after presentation delivered real life stories that created emotions in the room I've never experienced, in over 10 years of delivering our executive education course for global sport”
Tony Faulkner MD Exec education sport [and.story 2 day workshop]
Business Therapy
We are Head Coaches, the kind that focuses on everything that happens inside the head. Coaching is a balance between therapy and life, and let’s be honest, business is personal.
We don’t just coach ‘business’. We help you simplify decisions, stop overthinking, and make better moves for your people, your process, and your profits. If you’ve been looking for a new way to move forward, this is it.
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The Framework solves the problem of people not “knowing” what the business needs from their role and contribution
Available as a coaching program and One to One coaching - click here to find out more
The biggest challenge any business has is getting the work to match the needs of the business.
The Framework is a coaching process that creates a single one page view of the WHOLE business not matter the size.
It gives clarity , focus, direction and also helps people be the best they can be in their role.
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Because life throws challenges, and people need a way to keep going and come out stronger.
You’re stuck, overwhelmed, or struggling to keep up with life’s demands.
A self-paced digital guide with practical exercises and real-life tools.
You build resilience, regain control, and feel equipped to handle anything.
Read, reflect, and implement the strategies at your own pace. If you use it, you move forward. If you don’t, you stay stuck.
-
Primary Aim is available now as a downloadable self paced program.
You Say You Want Change. So Why Are You Still Stuck?
You’re doing the work. You’re setting goals. You’re pushing forward. But if you don’t know what you actually want. if you’re just reacting instead of leading then you’re not building anything. You’re just surviving.
The Primary Aim Program changes that. It cuts through the noise, helps you define what truly matters, and gives you the clarity to move forward with purpose.
🚨 No more drifting. No more "someday." No more wasted energy on things that don’t align with your actual goals.
✅ Understand what truly drives you beyond surface-level goals
✅ Get brutally honest about what’s holding you back
✅ Take intentional action that actually moves the needle
✅ Learn how to coach others through this processThis isn’t a journal. It’s not a set of motivational quotes.
It’s a guided, structured self-coaching process that forces clarity, action, and results
For us to help, we need to chat; now, you may want to start via email. We love to talk and find out how we can help. The choice is yours. Make that first step and contact us. You have different choices, email us, chat with us via video or make a good old phone call. You choose, no obligation. We truly believe that no conversation is ever a waste of time. Get in touch today.
Are you a coach?
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Coach To Coach Program
You’re a coach. You’ve got the passion, the skills, and the drive. Yet you have something missing, you need content. Welcome we have it for you, and we are sharing it all.
We’ve spent two decades coaching, training, and refining what works. Now, we’re handing it to you, so you can skip the struggle and focus on coaching, growing, and thriving
Coach to Coach
Unlock 20 Years of Coaching Content
Let’s be very clear, this isn’t a this is how we did it copy us and be a success. This isn’t going to tell you 100x your business. This isn’t a marketing event. It’s not do it our way. Nah.
However it is, ALL our content, guides, programs, workshops, eBooks, that we’ve created that works. The stuff we use today. The stuff clients want.
20 Years of Coaching Content.
Yours to Use.
Scalability Built In. Whether you’re 1:1, group coaching, or launching programs, this helps you coach smarter, not harder.
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Download, access, and start applying proven coaching tools, models, and frameworks instantly.
Get what you need , when you need it. Self guided, program content , download and away you go.
Get ready-made session plans, exercises, and content so you can stop reinventing the wheel.
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Join a live learning group, get support, and level up alongside fellow coaches
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Work directly with Dave and Debbie and get coached for up to 26 weeks one to one.
A full on content coaching support, join events with them, experience the content, test it, experiment and also join their group to use their latest beta content.
Ready to stop feeling stuck and start scaling your impact?
and.coach
No more second-guessing. No more hours spent designing content from scratch.
Just proven coaching resources that work so you can focus on what you do best: coaching
Simplify. Thrive. Coach With Confidence.
There are over 250 + Coaching models so which do you choose? None.
We focus on cognitive coaching as it applies to the person, the individual. We mustn’t categorise or assume one size fits all.
With its 185 billion neurons, each brain will is unique we can’t just find one idea that’s suits all.
We have created ALL and. content from life experiences over a 50 years, and share the ways to coach them .
We use clients methods if needed. Balance is a necessity. Cognitive coaching focuses on language, internal and external, application and resources, tools & techniques, accountability and sustainability. It works, it boosts and supports, its long term. We work with groups or individuals what works for the business or need.
Coaching has a long history from sports to business, life, niche coaching elements, and more. As coach content creator and curator Debbie Halls-Evans is a member of the British Neurological Association, we ensure that we are always using the latest and updated content referencing the brain and its cognition. Ever evolving, learning and living through our values.