Being you- why is it so hard?

What does it really mean to "be you"?

We hear it all the time: "Be authentic[1]." But let’s get real—being authentic in leadership, communication, or even day-to-day life isn't always easy.

The pressure to fit in, conform, or even overperform can strip us of what makes us powerful: ourselves.

At our most recent and.story presenting workshop, this was the heart of the conversation.

We weren’t there to learn “techniques” in isolation; we were there to uncover what happens when you stop trying to fit into someone else’s mould and instead use your unique edge to influence, inspire, and lead.

"Just be yourself."

It’s advice we’ve all heard, but let’s face it—it’s not always helpful. In a world that expects us to meet countless expectations, how do we balance being ourselves with being effective, professional, or impactful?