What’s really holding you back isn’t what you think?…

Opportunity cost is a liar (Unless you call It out)*

You have probably heard it.
Opportunity cost.

I read one of my fave newsletters recently that gave advice about how we should be focussed on opportunity costs. How we should be this and that.

Opportunity cost was coined by Friedrich von Wieser back in 1914 (yay another modern way of thinking) it is the economics nerd way of saying “what you didn’t choose is haunting you.”
It lives in neat diagrams like the Production Possibility Curve, where trade-offs are perfectly measured, outcomes are predictable, and humans apparently make choices in a calm, rational vacuum.
Cute, right?

aaaaaaaaarrrrrggggghhhhh