We coach you, the leader.
Do you see what we see?
A global leadership deficit that isn’t going away.
Dave wrote the book in 2017 and we’ve been shouting about leadership or leadershit since.
Before the book is re-launched in paperback we are seeing the problems coaches are facing today and we want to help even more.
We call it Leadership or Leadershit.
We coach you, the coach.
You became a Leader to make a difference.
and while the world spins in circles, coaches are being asked to fix it with stale tools, tired energy, and templated fluff that doesn’t stick.
Join the movement.
You start with our 4 week LIVE leadership or Leadershit reset
A movement doesn’t start by being told what to do. It starts by finding out what it’s really about, together.
So let’s start where it really starts: with a live reset. Not a course. Not a recording.
A room, digital, yes, but real, where we coach side by side.
You won’t be talked at. You won’t be left to figure it out alone.
We show up live. You show up live.
We coach. You coach. We all reset.
That’s how a movement starts. Not from a pitch, from a moment that shifts something in you, in us, and in the people you’ll go on to coach next
You want to make a difference.
To coach better. To coach differently.
To cut through the fluff and get to the stuff that actually works in business, in leadership coaching, and in yourself.
Receipts? We’ve got ‘em!
20 years coaching. 100k hours. 1,000+ books. Nearly 400,000 lives coached, and still no fluff.
We coach you, the coach.
You became a Leadership coach to make a difference.
The problem is coaches are struggling too.
H
“What’s Inside”
Each week features one deep-dive Face, but all 8 are unpacked in your kit, your resources, and your leadership reset.
WEEK 1: Authentic or Fake
Reset your leadership identity who are you when you’re not performing coaching?
Live session: Strip back the noise
Tools: Self-Coaching Kit + Client Voice Discovery
Pain Solved: Identity Crisis, Confidence, Comparison
Outcome: Reclaim your voice. Reset the frame. Define your leadership from the inside out not the feed in.
Bonus: Overview of all 8 Faces and how to use them with clients
→ Also includes: Selfish or Selfless exercises and coaching questions to explore the balance in how you lead.
WEEK 2: Connected or Cut Off
Rewire your relationship with clients are you leading or people-pleasing?
Live session: Boundaries, leadership presence, and challenge
Pain Solved: People Pleasing, Avoiding Truth, Coaching from Safety
Tools: Peer roleplay, WWDDD moment-solving
Coaching Lab: When to pause, lead, and challenge
sh.
→ Includes coaching assets tied to Motivation or Mindset and Selfish or Selfless — to coach behaviours, not just thoughts.
WEEK 3: Meaningful or Meaningless
What are you really delivering and does it land?
Live: Break down what “impact” really means in your sessions
Pain Solved: Feeling ineffective, Meaningless sessions, Underwhelming results
Toolkit: Downloadable session kits + client assessments
Vault Walkthrough: Which tools to use and when
Outcome: Shift from transactional to transformational. Watch clients move — because you finally stopped dragging them.
→ Bonus integration: Evolution or Revolution & Reality or Illusion client prompts for use right away.
WEEK 4: Inspired or Expired
Reset your rhythm. Rebuild your energy. Recommit to your why.
Live session: Business therapy meets personal truth
Pain Solved: Coaching fatigue, Imposter syndrome, No real method
Tool: Thought Binder + Leadership Energy Audit
Group Space: You’re not coaching alone anymore
Outcome: Build a sustainable coaching rhythm, anchored in reality — and a business that doesn’t suck your soul.
→ Final unlock: Reality or Illusion and full 8-Face Leader Map with application across all coaching types.
✳️ What You Get Beyond the 4 Weeks
The full Leadership or Leadershit 8 Faces Kit (for YOU and YOUR clients)
All tools live-tested by us — used in real businesses, with real leaders
You walk away with a reset kit to use with future clients
Group access, replays (if needed), and WWDDD Bot built-in
PRICING + BONUS CLARITY
£697 for a reset that rewires your coaching at its core.
✅ Use this fee as full credit if you join the 12-month collective.
✅ 100% money-back if you don’t feel the difference by week 2.
✅ Includes all 8 Faces resources, session templates, client tools, and WWDDD instant coaching access.
📌 AND YES — THIS IS JUST THE START
We don’t just coach for four weeks and disappear.
This reset gets you unstuck. The Leadership Deficit Collective keeps you evolving.
Join us if you're ready to lead like it matters — because it does.
We coach you, the coach.
This isn’t a coaching course.
It’s a movement.
Next Cohort
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Leadership or Leadershit Reset
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Next Cohort ⋆ Leadership or Leadershit Reset ⋆
We coach you, the coach.
Because you see the leadership deficit. and you’re here to do something about it.
We coach you, the coach.
Leadership is broken.
Don’t coach like it isn’t.
The world doesn’t need another soft-scripted “how-to” course. It needs coaches who lead boldly. Coach to Coach starts with Leadership or Leadershit and ends with you delivering transformation that sticks. Inside your clients and your business.
86% of leaders agree there’s a global leadership crisis and nearly 80% of companies report a leadership development gap.
We’ve helped fill that gap for thousands now we’re calling on a new wave of coaches and leaders to close it entirely.
The real problems Leadership or Leadersh*t reset solves.
We spoke with over 48 coaches and they shared their experiences, challenges and problems. You’re not broken, the way leadership coaching feels right now? It might be. We don’t fix you. We reset what’s actually stuck.
“I sound like every other coach. I don’t feel like me.”
You’ve lost your voice trying to fit a model. The leadership voice you started with got buried.
Week 1: Authentic or Fake
Rediscover what makes your coaching voice yours, not a carbon copy.
“I’m tired of surface-level coaching. It’s not landing.”
You’re great at listening. But your sessions aren’t shifting anything anymore.
Week 3: Meaningful or Meaningless
Learn the difference between dialogue and actual change. Build sessions that stick.
“Clients want quick wins, but I want to do real work.”
You’re caught between the world’s pace and what your coaching heart knows is needed
Week 3 & Vault Access
Use our live-tested tools to create tangible client shifts without sacrificing depth.
“I avoid hard conversations, even with myself.”
You know what needs to be said ,you’re just not saying it.
Week 2: Connected or Cut Off
Rebuild your backbone. Lead with challenge and compassion.
“My clients aren’t growing. Maybe I’m the bottleneck.”
You’re the expert, but are you enabling change — or repeating cycles?
All 4 Weeks + Client Tools
Shift from performer to provoker. From know-it-all to know-you-now coach.
“I’m coaching leadership — but living leadershit.”
You’re not the only one. We built this because we lived it.
All 4 Weeks. All 8 Faces. Coach-to-Coach
This isn’t theory. It’s lived, breathed, tested coaching support.
“I’m reacting, not leading.”
You’re in survival mode coaching to keep up, not move forward.
Week 4: Inspired or Expired
You can’t model calm if you’re in chaos. This week is your reset.
“I’m hiding behind systems instead of showing up as me.”
Templates are tidy. But your presence? That’s what changes people.
Bonus: Reality or Illusion + WWDDD Support
Lead in real time, not automation. Ask. Show up. Reset.
We coach coaches
Double D Do Podcast
We've been recording since 2019
Our new Season 7 drops summer 2025
Calling it OUT
Bringing the movement to life.
Sharing a no-bs conversation for leaders who are done with leadershit. and how we can make a difference.
You don’t need another toolkit you won’t use.
You need real coaching assets, created by people who still coach and still sell.
We coach you ,the coach.
Here’s what you’ll get inside:
Leadership or Leadershit , The Live Reset.
The coaching program of Leadership or Leadershit
Use it boost, enhance your coaching work
4 weeks of fully live coaching. Built for coaches who want to lead with substance, not just structure.Live real time Q &A sessions, bring your challenges, we get unstuck together, solve , simplify and you thrive in your coaching.
Real case studies, real time examples from ur coaching sessions, we are active coaches not just sharing what could happen, we share what does to help you coach.
The Leadershit or Leadershit book
Written by and. co founder Dave Evans, The book you want every leader to read.
The Coaching kits we use ourselves
Downloadable, ready-to-run coaching materials. No more second-guessing your session plans.Zoom room kits & Workshop kits
Live delivery tools from slide prompts to sticky questions. Designed for momentum, not theory.Coaching that coaches you
We teach what we live. Every asset is built from 100,000+ hours in real-world coaching rooms.The first step to the 12-Month Membership
Early access to the full Coach to Coach Platform before the official launch. You’re not just joining, you’re shaping it.
You’re here. You lead. You coach. You want to do it better.
From Leadersh*t to Leadership …
Let’s Be Real About the Price
Transparency is leadership.
Playing small, knockdown prices, and fluff? That’s leadershit.
You?
You’re here because you coach for more than likes, follows, or formulas.
You coach to lead.
You coach to make it count.
That’s why this isn’t cheap.
It’s £497 — for 4 weeks of live, direct, in-the-room reset.
It starts with Leadership or Leadershit and gets under your skin, fast.
No drip-feed content.
No vague promises.
You get what we use. You coach how we coach.
We coach you, the coach.
To stop the scroll, ditch the fluff, and deliver leadership that lands.
We coach you the coach.
You don’t need more content. You need coaching that converts.
We’ve coached over 379,000 people through crisis, chaos, and growth. We distilled the best of that into proven, powerful tools you can use to grow your coaching business with your voice, not someone else’s script. You’ll walk out with real tools, repeatable income streams, and content that makes people move
0 People Coached
We coach you the coach.
The leadership deficit is real.
We did a lot of research and got the data, not that you needed it, if your like us you see the deficit in your coaching sessions.
“77% of leaders are stuck. Most don’t know it.”
If you're coaching to make a difference, you belong here, check out the and.whitepaper
Leadership or leadershit whitepaper 2024-2025
Leadership or leadershit whitepaper 2024-2025 the issues 77%
Leadership or leadershit whitepaper 2024-2025 the problem
Leadership or leadershit whitepaper 2024-2025 even bigger problem
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The leadershgip deficit Leadership or leadershit whitepaper 2024-2025
lack of belief Leadership or leadershit whitepaper 2024-2025
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More real stats Leadership or leadershit whitepaper 2024-2025
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Impact Leadership or leadershit whitepaper 2024-2025
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ROI Leadership or leadershit whitepaper 2024-2025
Insights Leadership or leadershit whitepaper 2024-2025
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Case studies Leadership or leadershit whitepaper 2024-2025
Case studies Leadership or leadershit whitepaper 2024-2025
case studies Leadership or leadershit whitepaper 2024-2025
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connect Leadership or leadershit whitepaper 2024-2025
We coach coaches
In 20 years, our content has reached over 370,000 people ,
that’s a stadium full of leaders learning to be better.
But as large as that number is, it’s only a drop in the bucket of what the world needs.
That’s why we’re not stopping.
This book is a Game-Changer in Leadership!!
It is a groundbreaking book that redefines what it means to be a leader in today's world. From the moment I picked it up, I was hooked by Dave's bold and refreshing take on leadership. This book is a breath of fresh air, challenging outdated practices and introducing a new, dynamic approach to leading with empathy, authenticity, and vulnerability.
Dave doesn't just critique the old ways; he offers a revolutionary vision for the future of leadership. He emphasizes the importance of connecting with people on a human level, making leadership about inspiration rather than authority. This perspective is not only timely but also incredibly empowering.
What makes this book truly stand out is its practicality. Each chapter is packed with actionable insights, real-world examples, and exercises that encourage self-reflection and growth. Dave provides a clear roadmap for enacting change, making this book a powerful tool for personal and professional development.
In short, this book is must-read for anyone looking to revolutionize their approach to leadership. It's energetic, insightful, and incredibly impactful. As someone passionate about leadership I highly recommend this book!.
Sabahat Dubai
we coach you, the coach.
Are you still leading, or just following what everyone else is doing?
Hi we are Dave and Debbie
We’re coaches, business builders, and creators, oh and husband and wife! We are and. a coaching company built for real change, not recycled ideas.
For over 20 years, we’ve created the tools that help people shift mindset, lead better, and actually become unstuck. From global organisations to startup founders, from seasoned coaches to people just figuring it out, our products, programmes, and frameworks have helped thousands create clarity that sticks.
We don’t do fluff. We don’t do one-size-fits-all.
We coach, we lead, and we live this, every day.
Want tools that work? You’ll find them here.
Want to build a coaching business that actually supports you? That’s what Coach to Coach is for.
Want to shift stuck thinking in minutes, not months? Chat with us
Be the coach you wish you had.
You’re not here to be average. You’re here to build a coaching practice that helps people.
Let’s do it differently.
It has been a true honor to be coached by Debbie. She is a great listener, empathetic partner and more importantly intuitive and brilliant guide that can help one progress in all & any aspect of your life journey. She has been amazing in adapting her style to suit the guidance that is needed and more importantly has provided great techniques that could be truly leveraged in real-life situations. I feel fortunate to have had the opportunity of being coached by her and will treasure her guidance & continued partnership”
Aela, London
(We don’t call it a membership. You’ll just know it’s right.)
Let’s Keep Coaching
Everything we’ve used to build our coaching business, now, it’s yours.
What’s next…?
What you get when you stay
-
Reset how you coach, how you think, and how you lead ,for real.
The Leadershit Reset
Book. Tools. Resources. Workshop Kit.
Full access to Leadership or Leadershit as your entry point and your edge.
Reset how you coach, how you lead, how you show up for real.
The book
The content
The resources
The case studies
The marketing
The workshop kit
The job lot!
-
Well we know that their is aays a time you need an instant answer and weve made it all accessible, in
WWDDD: What Would Dave & Debbie Do?
Ask the Coaching Bot real-time, smart support for coach dilemmas.
Instant answers when you’re stuck no courses, no portals, just clarity.
Updated with every real-life coaching challenge we’ve ever solved
Answers when you need them
Get unblocked.
No scrolling through courses.
Instant access to answers
Find the product/technique you need in that moment
We update it with each quandary, client challenge
New resources and content every 6 months
-
You and us get coached
Business Therapy + Peer Coaching
You get coached, too.
Bring your headspace. Bring your mess.
We help you coach through it — live, honestly, and without fluff.
You don’t lead well if you’re running on empty. This fills you up
Business therapy, space to reset, and a reminder that you matter too.
Stuck in your own head?
We help coaches coach themselves too.
-
We give you access to 20 years + of you what we use
Real Tools, Not Theory
The Tools That Actually Work
The Coaching Kits session plans, templates, resources. Used by us. Ready for you.
The Business Plan on a Page what made us profitable first.
The Framework the structure that moves you and your coaching forward.
Licence it for your clients or use it just for you
→ Workshops, kits, templates, slides — all used in our own practice.Plug-and-play coaching tools, workshops, session outlines, and lead magnets. Used in our business. Ready for yours.
-
The business strategy tool what made us make money first.
The business plan on a page.
The structure that moves you and your coaching forward use for you or licence it for use with your clients
The book
The content
The resources
The case studies
The marketing
The workshop kit
The job lot!
-
First-in for What’s Coming
Access to Everything Else FirstEarly access to the Global Leadership Gathering
New content drops, offers, and resources — you hear it first.
Beta test future releases, shape what’s coming next.Get access to the Global Gathering, New drops,
New resources
Live offers before anyone else.
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Live Coaching That’s About You, Not Just Your Clients
Monthly ‘Coach the Coach’ Sessions it’s your time in the seat.
89 Minutes Open Access bring the client work, the wobble, the real stuff.
LIVE, On-the-Spot Support got a challenge mid-week? Jump in and ask us.Meet us
Talk to us
Ask us anything LIVE
-
We share the products, the techniques and all the support you need to deliver, support coach yourself and coch your clients.
89 minutes open access
plus in the moment LIVE support
-
Daily Coaching, Done in Minutes
Access to the and.daily app 3-minute coaching hits, every day for a year.
The dLog weekly audio from us (Dave & Debbie) to keep you on track.
We don’t just talk mindset. We walk you through it, every day
12 months access to our and.daily coaching
Coach to Coach Tools that work. Extras that land. Outcomes you can see for clients and for you
Leadership or
Leadershit?
Think you're leading? Or just managing the chaos? Take 3 minutes to get real about where you stand.
Are you leading with clarity or just firefighting?
Are your decisions intentional or reactive?
Are you empowering your team or micromanaging the noise?
At the end, you'll get a leadership score, insights on where you stand, and quick-hit ideas to level up.
No fluff, no ego-stroking, just a straight-up reality check.
Bonus → You’ll also get access to our weekly leadership insights, straight to your inbox.
⚡ Take the quiz now and find out: Leadership or Leadershit?
George, NYC
Dave & Deb are great. They start you back with the purpose as to why you formed your company and what that means to you. What your “vision thing” might be. They bring you along in a structured manner to create foundation items that continue to build until you have a clear structure for your vision and a plan to build future success that allows reality to be tacked onto the dream you may have had. Their experience and wisdom are amazing and incredibly valuable. On a person, to person level, they are a force of positivity and they never say you are wrong (even when you are), they simply direct you to a “better” answer
grab your free guide on the ultimate communication superpower!
By snagging your freebie, you'll also be subscribed to our weekly newsletter, the Toothbrush Times. Of course, you can opt-out anytime , though we're confident you'll dig it as much as we do!
Real coaching for No-BS coaches
What do we mean when we say Leadership or Leadershit?
At and., we don’t believe in right or wrong leadership, we believe in awareness, choice, and action. Everyone has leadershit moments, the times you react instead of respond, avoid the hard call, or get caught up in the noise instead of setting direction. It happens.
The question is, how often?
Leadership is when you step up with clarity, own your impact, and make intentional decisions that move things forward.
Leadershit is when you get stuck in reactivity, firefight problems, and let fear, avoidance, or doubt run the show.
The goal isn’t perfection, it’s reducing the leadershit moments so you spend more time actually leading.
Are you making intentional decisions or reacting on autopilot?
Do you set the direction, or does the noise set it for you?
Are you leading your team, or are they leading you?
Leadership isn’t a title. It’s a choice you make, every day, in every moment.
So let’s cut the leadershit and lead with purpose.
Where are you at today? Take the quiz and find out. Start here.
Join the movement….
Still here? Great, have a read of how we work as a coaching business. Every business has a story. Share yours with us to
Intentionally small, small intentionally
Global to local and local to global ruining the business cliche yet doing what we say we do is fundamental in all we do. If we haven’t done it, we don’t talk about it!
01 Experience through the years
and. has had several iterations from Stragtem Plus to what it is today, each being borne using The Framework. This has meant dissolving partnerships, financial impacts, clashing of values, discomfort and growth, success and the ultimate of working off-grid and remotely for the past five years. Starting in 2006, and as we age, we never cease to learn each day. Dave created The Framework from his experiences, coaching and consulting with clients, real life, real business, real situations, tangible outcomes, real practice and processes. It gets reviewed in detail each year to ensure that it’s relevant, adaptable, and retains continuous practice focus. Every product and technique has been created to deal with our lives or that of our clients, teste, trialed and used over and over again.
02 People first always
We work on an individual at a time to benefit the whole. Individuals who perform at their best enjoy what they do, challenge themselves, heighten their self-awareness, and remove or set clear boundaries for life balance. (We do group work in many forms too). This approach is about small compound activity creating success and positive results. It is ethical, it’s a high value to people, allows everyone to be, creates inclusive and diverse workplaces and creates impressive results. This focus on people first has seen us build long-term relationships, specifically with family businesses, husband and wife teams, as the affinity and connections are perfectly matched.
03 The lions den
We do lots of wonderful things for our clients, from bespoke to reactive. We perform exceptionally well in tight turnarounds - that’s being intentionally small and not creating boundaried thinking. This is from turning delivery of a national training program for SKY from conception to delivery completion - Broadband Engineers to over 400 in a matter of 6 weeks, to ensuring that every client has what they need when they need it most.
04 It’s always about you
We focus on YOU, YOUR business, YOUR teams, and YOUR customers working within your boundaries (and pushing you out of them if needed). You must retain yourself in your business and enhance what you do.
05 Remote means connected
Intentionally small on a global scale is an oxymoron! Coaching is what we do and we do it in way that role models what we coach. We live remotely in the Scottish highlands and travel extensively , holding events at our Scottish farm and all over , attending speaking engagement, interviewing people for out podcast and creating content for coaches that we test and trial first always.
06 Neuroscience and brain cognition
One of the evolving areas is how we use our brain capacity, so many paradigms and so many old themes, actions, and models out there that don’t apply in the 21st century. For us to be business fixers, we need to know the latest and most up-to-date reference and knowledge and have the insight to compare, assess, apply, and self develops first to benefit our clients. We know coaching is impactful when done right- direct, challenging, stretching, thought-provoking and delivered with respect and trust. Not all business coaches are the same. You choose.
07 Starts from within
We genuinely believe that all significant actions and thoughts come from within. We can know what we want to do, yet we don’t. It’s a choice and having the support to discover how to unlock them, challenge self, build accountability, remove apathy or disconnect. Note we don’t talk confidence or inspiration from the external only from within, and it is owned only ever by the individual, NOT others. We question competence, skill, role, and responsibilities. We provide triggers and options. It’s up to each to make it happen, and we know that with guided support, it does.
08 Future and past is essential to growth
As the founders and all our centres and consults, we are continuously learning and investing in our self-development and business growth. Dave has been reflecting on philosophy, morals and ethics from Scotland (his homeland ) and how they can be used in and across the business, coaching and programs. Future work is as important and Debbie seeks out opportunities for the business and as coaches to be challenged, tested and continous unlearning and learning, linking it into the and. philosophy and benefit others to create success.
09 Living the values
Not a poster. Living values is easy to say, it’s not always easy to do. We choose clients, we lose clients as we stick to our values. Our Values are what we are. Energy, Curiosity, Straight Talking and Results. We talk about our values in all we do. We challenge ourselves with the values as core values allow you to make decisions consistently. When we coach values we ensure that each individual or business understands that having them is living them




































