What’s really holding you back isn’t what you think?…
Debbie - and. co founder Debbie - and. co founder

What’s really holding you back isn’t what you think?…

Opportunity cost is a liar (Unless you call It out)*

You have probably heard it.
Opportunity cost.

I read one of my fave newsletters recently that gave advice about how we should be focussed on opportunity costs. How we should be this and that.

Opportunity cost was coined by Friedrich von Wieser back in 1914 (yay another modern way of thinking) it is the economics nerd way of saying “what you didn’t choose is haunting you.”
It lives in neat diagrams like the Production Possibility Curve, where trade-offs are perfectly measured, outcomes are predictable, and humans apparently make choices in a calm, rational vacuum.
Cute, right?

aaaaaaaaarrrrrggggghhhhh

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Escape the survival trap
and. and.

Escape the survival trap

Seasonal Leadership: Escape the Survival Trap and Evolve Through Every Cycle

Seasonal leadership isn’t a whim or a feel-good exercise you pick up when the mood strikes. It’s not flippant, fleeting, or something to “try” on a quiet day. It’s a real, deliberate way of doing life and business, rooted in clarity and sustained action.

At and., we believe leadership should evolve, not react. Seasonal leadership challenges you to align your decisions and actions with the natural cycles of preparation, growth, and renewal. It’s about leading with intention, cutting through the noise of endless hustle, and creating lasting impact.

The question is: Are you ready to move from reactive survival to proactive evolution?

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Meet SoulFood
and. and.

Meet SoulFood

Whatever your reaction, it’s natural—because recognition is often misunderstood. At and., we believe recognition is more than a pat on the back. It’s fuel for growth, connection, and genuine impact. Let us introduce you to SoulFood, our way of saying, "I see you, and what you did made a difference."

Why SoulFood Matters

Feedback often comes loaded with agendas, hidden criticisms, or an expectation to change. Most of us are familiar with feedback that starts with "Can I give you some feedback?" and ends with us wondering what we did wrong and what we need to fix.

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Stuck on a spin cycle?
and. and.

Stuck on a spin cycle?

Ultimately, we need to survive to thrive.

So, what keeps you going?

  • What survival loops do you find yourself in?

  • And more importantly, how do you thrive?

  • Is your BS radar turned on?

Self-awareness is key; we can hide, ignore, override, assume, and even lie to ourselves just to survive.

Own your mind and own your life;

you need to know how to fuel it.

Surviving is what our brains are wired for—biologically, mentally, emotionally, and physically.

You know what to do, how to do it, and why it matters… yet often, you don’t.

You stay in the same loops, repeating what you wish you’d leave behind. It’s simpler that way, isn’t it?

Familiar, validating, and safe. Your brain tells you, “I knew this would happen,” and boom—you feel justified, even if it’s in staying stuck.

This isn’t random.

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The Power of a Chicken Call
Dave- and. co founder Dave- and. co founder

The Power of a Chicken Call

Lessons from Sir Clive Woodward

I smiled and shared something I've come to live by—what I call the chicken call principle.

The concept is straightforward: just pick up the phone, take action, and make the call, even if it scares you. After all, what's the worst that could happen? They say no? The world keeps turning, but you've made progress because you did something.

The Chicken Call

I decided to implement this principle in the most daring way possible.

I picked up the phone and called Sir Clive Woodward, who led England to victory in the 2003 Rugby World Cup. Yes, I called him out of the blue. Why?

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Going through the motions?
blog and. blog and.

Going through the motions?

Going through the motions?

Intentionality is the difference between going through the motions and living purposefully.

Understanding Why Your Choices Matter

But why does it matter?

Because intentionality is all about taking control, it’s how you choose to respond, act, and create balance in your life.

But here’s the thing: You can’t be intentional without knowing your why.

Your why gives your actions meaning. Without it, you’re just reacting, going through the motions, and stuck in a loop of habitual decisions.

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Surviving or Thriving?
Dave Evans Dave Evans

Surviving or Thriving?

Do You Know Your Personal Thrive Conditions?

Many of us walk through life without realising the difference between surviving and thriving.

So, let's ask a simple question: 

Do you know your personal thrive conditions? 

Or are you, like many others, stuck in survival mode?

Most of us spend our time in survival mode without realising it.

Survival mode isn’t about life or death but how your brain reacts to stress and habits.

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2023 Gathering 27.jpeg

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we’ve been writing blogs for years and have oodles of them on our sister company Coach to Coach